Consumer Engagement Training Opportunities

The Consumer is Always Right: Understanding the Consumer Mindset to Elevate Conversations About Food and Farming

Join Gracie Pierson, Illinois Farm Bureau consumer engagement manager and Illinois Farm Families coalition representative, to take a deep dive into recent Illinois Farm Families consumer attitudes research findings and how IFF is adapting as we continue to learn more about our consumer audiences and their evolving behaviors. Participants will be equipped to engage in conversations about food and farming, including upcoming opportunities through IFF or through local off-the-farm opportunities.

This session will be presented virtually three times. Please select the session that best suits your schedule upon registering. IFB membership is not required to participate.

Registration links:

Questions? Please reach out to Gracie Pierson at

This Blessed Earth: A Book Club Conversation About a Year in the Life of an American Family Farm

Join this virtual book club as the group is equipped with the tools to have engaging conversations about what goes on behind the scenes on farms in their own communities. The reading will be self-paced, with weekly discussion prompts in an online forum throughout the month-long event and concluding with a live virtual discussion.


  • Registration Deadline: Monday, January 10, 2022
  • Kick-Off: Tuesday, January 18, 2022
  • Live Discussion: Tuesday, February 15, 2022 – 6:00pm

Those registered will receive information on how to log into the discussion portal prior to the kick-off on January 18th via email. A free copy of the book will be mailed to each participant registered by January 10. This opportunity is offered to any and all interested IFB members.

Questions? Please reach out to Gracie Pierson at