Monday, February 13, 2012
New National Pork Board Campaign: Pork Be inspiredsm Source: Illinois Pork Producers Association
The National Pork Board has announced a new branding position celebrating pork's ability to offer a wide range of options in the kitchen. With PORK now as the brand, the new campaign of: Pork Be inspiredsm shows pork's place in almost any menu, day part, cuisine and lifestyle, based on pork's unique combination of flavor and versatility as the source of kitchen inspiration.
The new, fully integrated campaign features an updated look and feel, along with a new consumer target: the more than 82 million Americans who already cook, eat and love pork. Moving from a functional to a more emotional positioning, the campaign voice is proud, energetic, approachable and unapologetically optimistic about the unique attributes of the world's most popular protein.
"We produce pork and are proud of it," said Dianne Bettin, chair of the Domestic Marketing Committee and a producer from Truman, Minn. "Pork Be inspired will celebrate the wide range of meals that pork offers, give new ideas to our new consumer target and influencers and move the needle on pork sales both at retail and foodservice."
The new campaign rolls out this March and April, and includes national advertising, public relations, social media, retail and foodservice marketing, as well as activation by state pork associations. Enthusiastic about this renewed approach, 2011 advertising media spending has more than doubled that of recent years. All elements will showcase inspiring new ways to enjoy pork more frequently, with a range of meal and menu options, Snyder said. BSE net catches Alberta dairy cow
Source: Canadian Cattlemen's Assoc.
The Canadian BSE surveillance system has confirmed a six-year-old Alberta dairy cow as Canada's first case of BSE in almost a year.
The 77-month-old animal was confirmed Feb. 18 to have had the brain-wasting disease, making it Canada's 18th domestic case since 2003.
The agency said a full investigation following international guidelines is already underway, with the cow's birth farm already identified.
No part of the animal's carcass entered the human food or animal feed systems, the agency said. The infected cow's age and location, CFIA said, are "consistent with previous cases detected in Canada."
Colorado wants more ID for Yellowstone-area
Source: KOAA Colorado Springs News
Concern about brucellosis is prompting Colorado to impose tougher identification requirements for cattle that have spent time in the Yellowstone region in Wyoming, Idaho, and Montana.
"It's those states trying to protect their livestock industry and making sure that Wyoming doesn't send them any infected animals," Jim Schwartz, director of the Wyoming Livestock Board, told The Associated Press.
The requirement comes just a few weeks after Wyoming lawmakers decided against implementing a statewide livestock identification program, something many Wyoming ranchers have resisted in recent years.
Angus Burger Addition Uses Two Slices of Cheese
Source: Midwest Dairy Association
Sensationally Smoky, Deliciously Bold are the words described for the introduction of McDonalds NEW Angus Chipotle BBQ Bacon Burger. The newest edition to the line-up of the Angus Third-Pound Burgers launched January 31 with national advertising and point-of-sale in all of its stores across the country. The limited-time offering is available for eight weeks and consists of a third-pound of 100 percent Angus beef, bacon, sweet n smoky Chipotle BBQ sauce, red onions, sliced pickles and two slices of American cheese on a toasted sesame seed bun. The dairy checkoff was instrumental in rolling out this new line of burgers at McDonalds.
The Maschhoffs to acquire NPP swine production assets
Source: porknetwork.com
The Maschhoffs LLC has reached an agreement with NPP, LLC to purchase all of NPPs swine production assets. According to The Maschhoffs news release, the transition involves approximately 50,000 sows, associated inventory, related market hog production and 80 production facilities in Nebraska, Iowa and South Dakota. NPP Chief Operating Officer Scott Burroughs said that the two organizations hold similar values and operating philosophies, which make the deal a natural fit. With The Maschhoffs swine experience, solid reputation, financial strength and history of success, our employees can be assured that The Maschhoffs will continue their long term commitment to the swine industry, Burroughs said. Ken Maschhoff, CEO of The Maschhoffs, said that the purchase is seen as a growth opportunity. NPP is well known for its strong production performance and like us, its intense focus on animal care and husbandry, Maschhoff said. We are excited about entering Nebraska and look forward to becoming a good neighbor and valuable part of the rural Nebraska communities surrounding these operations. Once the transaction is complete, The Maschhoffs will be one of the nations largest, independent, family-owned swine productions operations.
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