Monday, May 20, 2013
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The "MEMBERSHIP ACTION TEAM" will focus on an effort that relates to membership and may include recruitment programs and incentives; promoting member benefits and services; input from members and nonmembers; focusing on niche groups; or promoting the value of being a Farm Bureau member.
Illinois Farm Bureau® ACTION TEAMs develop ideas that benefit members and agriculture. Help keep these great projects going by asking members to join an ACTION TEAM. Projects have included:
The TEAM thinks "out of the box" to promote member benefits. The most current project is the formation of Collegiate Farm Bureau at the University of Illinois. Previously, a Youth Ambassador provided the link between IFB and college students to help grow new leaders. Prior to that, membership information was showcased on pre-loaded flash drives with information customized to various groups. Previously, over 5000 reusable tote bags were adorned with membership information and distributed through various outlets. Two years of membership recruitment campaigns, with prizes to the top recruiters, netted new members.
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