Monday, August 01, 2011
Advocacy Advertising in St. Louis The Gateway Regional Advertising Group works to share a pro-farm message in the challenging St. Louis media market. To successfully tackle both sides of the river, Illinois Farm Bureau, Missouri Farm Bureau and county Farm Bureaus from both states have teamed up.
This year, the group has decided to take to the road. They are wrapping a semi trailer with larger-than-life pictures of farm families - one from Illinois and another from Missouri. Millions of consumers will see this semi as it travels in the St. Louis area. The truck will be similar to this. Please return soon to see the final version.
This committee is also running a summer campaign on the very popular radio station WIL 92.3 FM. Please come back soon to hear the final commercial.
Commercial 1
Commercial 2
Commercial 3
Join Us! The committee typically meets in February or March and the advertising usually runs June-July. The group is always looking for more member input, so please let your county Farm Bureau know if you are interested in joining this effort.
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