Thursday, January 17, 2013
Illinois Farm Bureau's Education ACTION TEAM wants to spread the
word that one in four jobs in Illinois are in agriculture… so much
that they're taking it to the streets --- literally! From January
15 through April 15, the message will be seen on city buses in
Champaign-Urbana, with routes running primarily on the University
of Illinois campus and the nearby Market Place Shopping Mall.
The signs are on the "tail" of two of the buses and on the
'curbside' of ten buses, leaving our mark on 12 buses in all. The
66" x 21" moving billboard has bright photos of young career
professionals in agriculture-related fields and says, "AGRICULTURE:
Explore the Possibilities." Inside an outline of the state of
Illinois is the message, "1 in 4 Jobs." The Illinois Farm Bureau
logo is also on the sign, as is the IFB website address linking to
all-new webpages about jobs in agriculture - ilfb.org/JOBSINAG.
Passers-by can also use their smart phones to scan a QR code on the
sign that takes them to the career webpages.
IFB's Steve Gannaway, who heads up the Education ACTION TEAM,
talks about how the concept of the bus signs came about. "The goal
of this group is to teach non-farm adults about agriculture. Their
thoughts were what better group to target than college kids who are
making decisions about their careers and their futures."
The IFB ACTION TEAMs meet twice a year for one day. During this
time, they brainstorm and develop statewide projects. If you would
like to be part of this innovative group of teams and help see
great things for agriculture, contact your county Farm Bureau. New
applicants are accepted each year and are due by December 10 each
For More Info Contact:
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