Tuesday, December 18, 2012
School is out for Christmas.
It's too cold to play outside.
And mom is holiday stressed.
Sounds like a perfect time to take the kids to a movie!
Two of Illinois Farm Bureau's member-driven committees are using
this peak movie-going time to reach the general public. Both the Northwest
Regional Advertising Group and the Quad
City Advertising Group are running a commercial in movie
theaters in Rockford, Moline, Galesburg, and Davenport, IA. The
30-second spot invites viewers to join a conversation about farming
on the website www.watchusgrow.org.
"Connecting with that audience in a distraction-free, dark
theater using a 40-foot screen and surround sound is like no other
medium," said IFB's Mary Ellen Fricke. "Research shows that someone
shown the same ad on TV and in a cinema likes the commercial 10
times better when viewed at the movies."
Regional Advertising Groups, Illinois Farm Bureau and county
Farm Bureaus pull together funds and brainpower to develop and
purchase advertising that promotes agriculture to non-farmers. If
you'd like to get involved, contact your county Farm Bureau.
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