Group takes a lighter look at farm chemicals

Humorous video series aims to educate public on importance of crop-protection products.

The pest in CropLife America’s humorous video series shows up in various places, from office holiday parties to backyard barbecues.
The pest in CropLife America’s humorous video series shows up in various places, from office holiday parties to backyard barbecues.
By Jim Taylor

There’s a voice for the crop-protection industry, and it’s through the group CropLife America.

“We have member companies that manufacture, formulate and distribute all kinds of different crop-protection products, from those that are used on conventional agriculture and those on organic as well,” said Kellie Bray, the organization’s senior director of governmental affairs.

And just like in any industry, changing technology plays a role in crop protection.

“The stewardship of the technology, the precision ag is so fascinating,” Bray said. “I think that’s an interesting part of agriculture, that precise application of crop-protection products, all the way to the recycling of jugs and containers when that product is used.”

The organization recently launched a new campaign, called “Give a Crop,” which takes a

humorous approach to inform the public on why farmers need crop-protection products.

“So what we’re trying to do in our Give a Crop campaign is have some short, funny videos that are featuring the pest,” Bray said. “He’s this gentleman dressed up in this crazy costume that is messing up your backyard barbeque or that is this office pest you just can’t get rid of.”

But the videos all end the same, with crop-protection methods getting the upper hand in eliminating the pest

Learn more about the campaign, and watch the videos at www.GiveACrop.org.

Content for this story was provided by FarmWeekNow.com.

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