Farm groups launch opioid crisis campaign

American Farm Bureau Federation and National Farmers Union launch the "Farm Town Strong" program to raise awareness and encourage farmers to support each other in fighting the epidemic.

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As farming communities face mounting challenges with the nation’s opioid epidemic, the nation’s two largest general farm organizations are teaming up to confront the issue.

American Farm Bureau Federation (AFBF) and National Farmers Union (NFU) have launched a campaign, “Farm Town Strong,” to raise awareness of the crisis’ impact on farming communities. The campaign will also provide resources and information to help farm communities and encourage farmer-to-farmer support to overcome the crisis.

The Farm Town Strong campaign comes on the heels of a recent survey commissioned by AFBF and NFU that highlighted how the opioid epidemic has hit farmers and farm workers especially hard. While just under half of rural Americans say that they, a family member or friend have been directly impacted by opioid addiction, it’s 74 percent for farmers and farm workers. A strong majority of respondents also support increasing public awareness of anti-opioid resources and reducing the stigma that surrounds addiction to help solve the opioid crisis.

“Farm country has been hit hard by the opioid crisis – even harder than rural America as a whole, or big cities,” said AFBF President Zippy Duvall. “It’s going to take everyone working together to combat this crisis to make a difference. If you or a family member has been affected by opioid addiction, it’s important to talk about it so that others will know they are not fighting this alone.”

The two organizations also plan to hold public events and launch a social media campaign, #FarmTownStrong, to highlight the crisis and share resources. Visit for more information and resources.

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