Monday, February 04, 2013
In recent years, the second half of the Super Bowl has been
one-sided, and many viewers have lost interest. Not this year. A
power surge, a close score, and an agriculture commercial have made
this year's Super Bowl the talk of the farming community.
A Ram Trucks spot featured "So God Made a Farmer," presented by
legendary broadcaster Paul Harvey at the 1978 National FFA
The spot launches a campaign that declares 2013 "The Year of the
Farmer" and starts a greater support of FFA. RAM will contribute up
to $1 million to the National FFA Foundation based on the views of
the video (watching the above video counts) and activity on the website. The bulk of the new
funding will be dedicated to supporting the FFA hunger initiative,
"Feeding the World-Starting at Home." (See
Illinois Farm Bureau's support of FFA.)
one of IFB's member discounts, is teaming up with its sister
company, Ram, in this pro-farm, pro-FFA effort.
When a 30-second commercial during this year's Super Bowl costs
as much as $4 million, this two-minute ad was quite an investment.
It may have paid off, though. The farming community has expressed
its appreciation. By the time this page was posted (9 hours after
the commercial aired,) more than 14,000 people "liked" the Ram's
Facebook post of the commercial and more than 6,600 people
"shared" it. (IFB was one of them.)
"This commercial may have been made to speak and sell to
farmers, not the general public," said IFB's Promotions Manager
Mary Ellen Fricke. "But during a game where a blackout took center
stage, it's nice to know a little light may have been shed on the
dedication and passion found on America's family farms."
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Check out Illinois Farm Bureau's commercials geared towards the
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