IFB Consumer Engagement Training Opportunities

Hungry (for More) Book Club

Virtual book clubs have gained popularity in recent months, which provides a great opportunity for agricultural engagement. As part of our ongoing consumer engagement training opportunities, we will be discussing the book Hungry: Avocado Toast, Instagram Influencers, and Our Search for Connection and Meaning by Eve Turow-Paul. The book is a good overview of food culture and the influences behind our food choices, which will help us better understand the perspectives of our consumer audiences on food and farming. 

This book club will be part discussion and part training on how to approach these discussions with a consumer audience. Participants will be provided with tools and resources to and encouraged to participate in future consumer engagement events, such as working with established book clubs in their area to tackle agricultural topics.

Participants will be required to participate in three discussions while the book club is in session. Discussions will be held on Zoom and will be kept to one hour or less. Those dates are as follows:

  • Tuesday, February 16, 6:30pm
  • Tuesday, March 2, 6:30pm
  • Tuesday, March 16, 6:30pm

At this time, registration is limited to the first 30 participants. Participants will be mailed a (free!) copy of Hungry the week of February 8th. Information on how to join the discussions via Zoom will also be shared via email the week of February 8th.

Register here to participate.

IFB members (including county managers and staff) are welcome to sign up for this book club.

Dates don't work for you? Keep an eye out for future book club opportunities! When available, information will be shared here.